Jason Roberton
Visual Storyteller
Jason brings more than 20 years of experience in creative leadership, brand development, illustration, animation, and cross-media design. His work focuses on bringing ideas to life through strong visual storytelling that connects, engages, and endures.
A specialist in character development and character-led campaigns, Jason has spent decades helping brands and organisations communicate through personality, narrative, and design. He has created many nationally recognised characters, including Luigi for The Tile Depot, Ruben the Road Safety Bear, Undercover Cody the Sunsmart Turtle, NZ Fire Service Fire Safety Family, ACC characters, and many more. From educational programmes to commercial campaigns, his characters and visual systems are designed to engage, educate, entertain, and encourage sharing.
Jason’s approach blends craftsmanship with curiosity – always exploring better ways to meet a brief, express a message, and elevate a brand. He’s super energised by the pace of AI advancement in animation and design, and what it means for creating better work faster and saving clients money.
Felicity Beadle
Communications and engagement specialist
Two decades of strategic communications means Felicity delivers the expertise and execution clients need when impact matters. She develops the strategy, builds the plan, and drives execution.
Her expertise spans brand strategy, internal and external communications, stakeholder engagement, and developing integrated content that connects and resonates. She is known for distilling complexity into focused, effective communications for priority audiences. Having worked with government agencies, councils, education providers, health and social sector organisations, and commercial clients across multiple industries, she brings a wealth of experience to her work.
The perfect partner for executive leaders and teams needing both strategic insight and tenacious follow-through to deliver results and meaningful impact.
Strategy and creativity that moves people
Jason brings ideas to life through visual storytelling – illustration, character design, brand development, motion graphics, and animation that cuts through with clarity and purpose. Felicity brings strategic communications expertise, turning complex challenges into clear content, building stakeholder influence, and driving projects to completion.