Jason brings more than 20 years of experience in creative leadership, brand development, illustration, animation, and cross-media design and production of a wide range of collateral, toys, merchandise and immersive experiences.. His work focuses on bringing ideas to life through personality, design, products and immersive worlds.

A specialist in character development and character-led campaigns, Jason has spent decades helping brands and organisations communicate through personality, narrative, and design. He has created many nationally recognised characters, including Luigi for The Tile Depot, Ruben the Road Safety Bear, Undercover Cody the Sunsmart Turtle, NZ Fire Service Fire Safety Family, ACC characters, and many more. From educational programmes to commercial campaigns, his characters and innovative products are designed to engage, educate, entertain, and encourage sharing.

Jason’s approach blends craftsmanship with curiosity – always exploring better ways to meet a brief, express a message, and elevate a brand. He’s super energised by the pace of AI advancement in animation and design, and what it means for creating better work faster and saving clients money.